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Game, app optimisation is a long journey. It includes looking at quantitative (gaming analytics) and qualitative data (understanding the player, interviews). In this webinar we will look at different approaches to that challenge. Especially topic of building a persona, iteration of design and ideas. All presentations are based on examples and case studies. Agenda: 15.00 - 15.30 - Julius Vencel, CMO at PowerPlay How to learn from mistakes, test and prototype new ideas. How have we changed internal processes to overcome problems? We failed multiple times and that is great. Sometimes things don’t go as planned and that is perfectly fine. Failure simply means there is something to be learned or another direction to be taken. It's is an opportunity and a chance to reevaluate and come back stronger with better reasoning. I'll uncover our problems we have to deal with as a game developers and how we are taking advantage of this situation to improve. 15.30 - 16.00 - Piotr Miklas, Community Manager at Gamesture The Making of user personas based on Questland mobile app Segmentation and profiling of players based on Business Intelligence data, demographics and in-game behaviour. The process and results of persona creation. Presentation based on Questland mobile game (4.7 at Google Play based on 273 000 user reviews). 16.00 - 16.30 - User's feedback and iterations: good and best practices. Discussion and Q&A session. Julius Vencel, CMO at PowerPlay Piotr Miklas, Community Manager at Gamesture Mariusz Gasiewski, CEE Mobile Gaming Lead at Google Martin Svoboda, Gaming Industry Manager at Google Speakers: Piotr Miklas ( Community Manager at Gamesture ) Currently, Community Manager and Support Specialist at Gamesture with an extensive experience in tailored customer service, trade and education. Julius Vencel ( CMO at PowerPlay ) Július has been in the gaming industry for the last four years. He is the CMO (Chief Marketing Officer) and board member of PowerPlay Studio, the largest Slovak indie game development studio. He helps formulate the company strategy and is responsible for generating revenue from investments in millions of Euros, primarily from performance marketing on the global market. Thus he is able to combine his two passions – game industry and marketing. Mariusz Gasiewski ( CEE Mobile Gaming Lead ) Mariusz Gasiewski has been with Google since 2007. He is leading the mobile gaming initiatives at Google for Startups Campus in Warsaw, supporting growth of mobile gaming ecosystem in the CEE region. During most of his career was helping some of Google’s biggest clients in Central and Eastern Europe in preparation and implementation of mobile measurement strategies. He is a frequent speaker at gaming and mobile conferences and a founder of GameCamp (www.gamecamp.io), one of the biggest mobile gaming communities in Europe. Martin Svoboda ( Gaming Growth Manager ) Martin works at Google with fast growing companies from CEE region (with strongest focus on apps/gaming industry).
Hybrid games become more and more important segment in mobile gaming/apps. More and more games are not just earning money only via IAPs or ads but rather are optimised towards both monetisation types. How to create, optimise and grow such games? That is the topic of our webinar. All presentations are based on examples and case studies. Agenda 15.00 - 15.30 Georg Baumgarte, Product Lead at Wooga Creating games for hybrid monetisation. How June's Journey added incremental revenue from Rewarded Video Ads (RVA) and found the sweet spot between IAP and Ads to enhance the player experience. We look at target KPIs, game economy and session design in early phases of the development cycle. 15.30 - 16.00 Tomer Weisman, App Growth Marketing Manager at Huuuge Games Hybrid Growth Strategy How we build a marketing plan at Huuuge Games for our hybrid games. Presentation will be based on 2 examples: a game with more IAP and some ads and a game with ads and some IAP revenue. 16.00 - 16.30 UA: good and best practices. Discussion and Q&A session. Georg Baumgarte, Product Lead at Wooga Tomer Weisman, App Growth Marketing Manager at Huuuge Games Mariusz Gasiewski, CEE Mobile Gaming Lead at Google Mateusz Bochenczak, Gaming Growth Manager at Google Speakers Georg Baumgarte ( Product Lead at Wooga ) Georg grew up with games and moved to Berlin to join the casual games industry over 10 years ago. Today he leads a team of product managers, designers, artists and engineers that builds a new, undisclosed title. He created June’s Journey, Wooga’s latest Hidden Object hit game which has been released in 2017. Before joining Wooga in 2012 Georg worked at GameDuell, another games studio in Berlin. He loves games at day and rock music at night. Tomer Weisman ( App Growth Marketing Manager at Huuuge Games ) Tomer has been doing performance marketing since 2015, starting his way inDMG, an ad-network agency in Israel, moving on to Appnext as a senior acquisition manager & fraud specialist. Since 2018, Tomer has been working at Huuuge Games as a user acquisition manager, responsible for managing Huuuge Games’ flagship casino apps across the various media channels. Starting this year, Tomer is a part of the Huuuge growth team which supports the company’s marketing efforts on expanding its portfolio and releasing new hits to the market, managing the user acquisition and ad monetisation activity of various exciting new titles. Mariusz Gasiewski ( CEE Mobile Gaming Lead ) Mariusz Gasiewski has been with Google since 2007. He is leading the mobile gaming initiatives at Google for Startups Campus in Warsaw, supporting growth of mobile gaming ecosystem in the CEE region. During most of his career was helping some of Google’s biggest clients in Central and Eastern Europe in preparation and implementation of mobile measurement strategies. He is a frequent speaker at gaming and mobile conferences and a founder of GameCamp (www.gamecamp.io), one of the biggest mobile gaming communities in Europe. Mateusz Bochenczak ( Gaming Growth Manager ) Mateusz Bochenczak is a Gaming Growth Manager helping EMEA-based mobile gaming studios to scale and develop their games through user acquisition. His expertise lies in three main areas: export, events and monetisation strategies. He is always keen to discuss the current trends in gaming and strongly believes that sharing culture in the community is fuelling the growth of the gaming ecosystem. Game on!
Strong Growth/UA strategy became „a must” in the competitive gaming and apps market. How to do it right? During the webinar we will present: a few approaches to building/developing strategy (depending on the business model of a company) how COVID-19 influenced the Growth and UA strategies of companies? strategic and operational approach to growing UA in the company All presentations are based on examples and case studies. Agenda 15.00 - 15.30 - Andrej Kugonič, User Acquisition Lead at Nordeus Post COVID-19 UA strategy for IAP-driven business 15.30 - 16.00 - Luka Rade, User Acquisition Lead at Outfit7 UA in ads-driven gaming business 16.00 - 16.30 UA: good and best practices. Discussion and Q&A session. Speakers: Andrej Kugonič User Acquisition Lead at Nordeus Experienced Marketing professional with a demonstrated history of working in the mobile games industry and media buying/planning agency leading performance marketing teams. Worked on digital performance marketing campaigns & strategies since very beginnings in Serbia on many global brands. Currently responsible for leading the User Acquisition team for all Nordeus games with a big focus on flagship game Top Eleven together with new, live game Heroic. Big passion is working on strategies for launching new games on the market together with Product teams and data. Luka Rade User Acquisition Lead at Outfit7 Luka has started on the supply side of performance marketing in 2015 as a member of Bee7, Outfit7’s internal ad network. As of 2017, he has been a part of Outfit7’s paid user acquisition efforts and has been leading the team since end of 2018, responsible for managing a team of paid user acquisition and as of 2020 also cross-promotion, two branches most focused on performance at the end of the advertisement funnel. Mariusz Gąsiewski CEE Mobile Gaming Lead at Google Mariusz Gasiewski has been with Google since 2007. He is leading mobile gaming initiatives at Google for Startups Campus in Warsaw, supporting growth of the mobile gaming ecosystem in the CEE region. During most of his career he was helping some of Google’s biggest clients in Central and Eastern Europe in preparation and implementation of mobile measurement strategies. He is a frequent speaker at gaming and mobile conferences and a founder of GameCamp (www.gamecamp.io), one of the biggest mobile gaming communities in Europe. Mladen Vlašić Gaming Industry Manager at Google Mladen Vlasic focuses on helping the Adriatics region (Croatia, Serbia, Slovenia) gaming companies and startups to grow their business and become globally successful. He has been in Google for 6 years now and had the opportunity to work with more than 20 biggest gaming companies across CEE.
Building the measurement stack and analytics competency in the company are one of most important requirements for growing in scaling any gaming and apps business. It is especially important once a company is preparing for some Growth and User Acquisition activities. During the webinar we will present: A few approaches to develop measurement systems in the company How to make sure we measure the right KPIs and develop analytics capabilities in the company How to grow the analytics team in the company? All presentations are based on examples and case studies. Agenda 15.00 - 15.30 - Adam Longhorn, Head of Analytics at Reality Games Building the BI system and analytics capabilities at the company based on Reality Games example 15.30 - 16.00 - Martin Jelinek, Head of Marketing at AppAgent Building cost-effective mobile product & marketing app analytics based on Google Cloud, Firebase and Big Query. Examples and case studies 16.00 - 16.30 - Michal Grno, Head of Marketing Analytics, at Pixel Federation Data Science and Marketing Analytics behind User Acquisition. Pixel Federation's approach and learnings 16.30 - 17.00 - Discussion and Q&A session Michal Grno, Head of Marketing Analytics, at Pixel Federation Martin Jelinek, Head of Marketing at AppAgent Adam Longhorn, Head of Analytics at Reality Games Mariusz Gasiewski, CEE Mobile Gaming Lead at Google Speakers Adam Longhorn Head of Analytics, Reality Games Head of Analytics at Reality Games. Worked across Mobile Gaming, Grocery Retail, Telecom and Finance sectors in various analytics and project management roles. Passionate about solving problems (especially data puzzles), working with people and moving the team forward. Martin Jelinek Head of Marketing, AppAgent Martin started in gaming in 2010 and two years later he founded BeerDeer Studios which produced Nyrthos – an action RPG for PC, Mac and mobile. After progressing from the Marketing Manager over to Marketing Analyst, Martin is now Head of Marketing at AppAgent where he oversees a team of five. For Studycat, he led the analytical project and served as the client’s account manager. Michal Grno Head of Marketing Analytics, Pixel Federation After getting a Master's degree in Applied Mathematics and quitting a job at a bank, Michal joined Pixel Federation in 2014 as a data analyst to support one of the smaller projects back then – Diggy’s Adventure. During his time on Diggy’s, he mostly focused on improving monetization using custom segmentation strategies. Couple of years later after launching the game on mobile, it turned out to be the biggest success of Pixel Federation. As a consequence of successful launch there was a need for a dedicated data guy in the marketing department to support the huge increase in marketing spend. Currently he’s working as Head of Marketing Analytics in Pixel Federation – taking care of everything from data collection, through ROAS prediction to building the right tools for UA managers. Mariusz Gąsiewski CEE Mobile Gaming Lead, Google Mariusz has been with Google since 2007. He is leading mobile gaming initiatives at Google for Startups Campus in Warsaw, supporting growth of the mobile gaming ecosystem in the CEE region. During most of his career he was helping some of Google’s biggest clients in Central and Eastern Europe in preparation and implementation of mobile measurement strategies. He is a frequent speaker at gaming and mobile conferences and a founder of GameCamp (www.gamecamp.io), one of the biggest mobile gaming communities in Europe.
¡Simplifica al máximo iTerm! 👉 http://bit.ly/curso-iterm Cada día utilizamos mucho nuestra terminal... ¿Pero te has parado a pensar cuál es la mejor? En este vídeo vamos a analizar y comparar unas cuántas. 😊 {▶️} CodelyTV ├ 🎥 Suscríbete: https://youtube.com/c/CodelyTV?sub_confirmation=1 ├ 🐦 Twitter CodelyTV: https://twitter.com/CodelyTV ├ 💂‍♂️ Twitter Rafa: https://twitter.com/rafaoe ├ 👨🏻 Twitter Javi: https://twitter.com/JavierCane ├ 📸 Instagram: https://instagram.com/CodelyTV ├ ℹ️ LinkedIn: https://linkedin.com/company/codelytv ├ 𝐟 Facebook: https://facebook.com/CodelyTV └ 📕 Catálogo cursos: https://bit.ly/cursos-codely
Hoy tenemos dos grandes invitadas en el podcast y vienen a hablarnos de Amazon Web Services. Un tema siempre interesante. Pero antes de eso, una pregunta que me llegó al email hace unos días: Pero tú, ¿cuántos newsletters tienes? Francisco me preguntaba sobre VueJS y de paso me lanzaba esta cuestión. Es fácil perderse con tanta oferta. Tenemos los domingos La Selecta Newsletter donde cuento batallitas de developer con crujiente de emprendimiento. Los miércoles en CocoStack te llegará el pr...
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31-08-2020
January - Waltzing with Bears: Managing Risk on Software Projects, Tom DeMarco, Timothy R. Lister - An Armenian Sketchbook (Добро вам!), Vasily Grossman- La flor púrpura, Chimamanda Ngozi Adichie - El día 3, Miguel Á. Giner Bou, Cristina Durán, Laura Ballester - A Practical Guide to Testing in DevOps, Katrina Clokie - La espada de Damocles (Finstere Zeiten: Zur Krise in Griechenland), Petros Márkaris - The Phoenix Project: A Novel About IT, DevOps, and Helping Your Business Win, Gene Kim, Kevin...
Daniel Brandi es CIO de @Orange Bank en España, y nos cuenta en este #TechUnplugged cómo un banco 100% #digital se ha adaptado al #teletrabajo, así como los retos a los que se enfrenta la industria en esta época del #distanciamiento social y las transacciones #contactless.
Cuando parecía que estos 5 fantásticos pasaron de moda… 💣! ¿Qué ha cambiado para que vuelvan a ser útiles? ¡Lo descubrimos en este vídeo! 0:00 ℹ️ Intro 0:28 ⌨️ Teclados mecánicos 2:11 🚀 Makefiles 4:33 🌈 Mainframes 5:47 🕋 Monolitos 10:29 🐧 Linux en el escritorio 12:23 👨‍🦲 El calvario {▶️} CodelyTV ├ 🎥 Suscríbete: https://youtube.com/c/CodelyTV?sub_confirmation=1 ├ 🐦 Twitter CodelyTV: https://twitter.com/CodelyTV ├ 💂‍♂️ Twitter Rafa: https://twitter.com/rafaoe ├ 👨🏻 Twitter Javi: https://twitter.com/JavierCane ├ 📸 Instagram: https://instagram.com/CodelyTV ├ ℹ️ LinkedIn: https://linkedin.com/company/codelytv ├ 𝐟 Facebook: https://facebook.com/CodelyTV └ 📕 Catálogo cursos: https://bit.ly/cursos-codely