Write, test, change, try again. ASO is so much about details and nuances. Sometimes very small, hard to notice change can bring Eureka. But why won't you listen to our guests so you skip some of the tests? And learn where to look for changes?
All based on case studies.
15.00 - 15.30 - Diego Pires, Copywriter & Yuri Meggiolaro, ASO Analyst - Space Sheep Games
Four ASOme tales of 2020
Join Diego and Yuri, from the UA team at Space Sheep Games, as they share some of last year's main ASO learnings and insights in 4 quick cases. Expect lots of creative experimentation, storefront A/B testing, Eureka moments and even some celebrity drama.
15.30 - 16.00 - Lina Danilchik, Mobile Marketing Specialist; Ivan Pratsenka, Junior Product Manager; Natalie Tishkevich Senior Customer Success Manager at SplitMetrics
How to make the most of the app store A/B testing?
Pre-launch testing for mobile apps & games - what to test, cases. Strategic and operational approach to app store product page optimisation and localisation testing. Major mistakes in mobile A/B testing. Presentation based on examples and case studies.
16.00 - 16.30 - Discussion and Q&A session
Diego Pires, Copywriter at Space Sheep Games
Yuri Meggiolaro, ASO Analyst at Space Sheep Games
Mariusz Gasiewski, CEE Mobile Gaming Lead at Google
Lina Danilchik, Mobile Marketing Specialist at SplitMetrics
Ivan Pratsenka, Junior Product Manager at SplitMetrics
Natalie Tishkevich Senior Customer Success Manager at SplitMetrics