Game, app optimisation is a long journey. It includes looking at quantitative (gaming analytics) and qualitative data (understanding the player, interviews). In this webinar we will look at different approaches to that challenge. Especially topic of building a persona, iteration of design and ideas.
All presentations are based on examples and case studies.
15.00 - 15.30 - Julius Vencel, CMO at PowerPlay
How to learn from mistakes, test and prototype new ideas. How have we changed internal processes to overcome problems?
We failed multiple times and that is great. Sometimes things don’t go as planned and that is perfectly fine. Failure simply means there is something to be learned or another direction to be taken. It's is an opportunity and a chance to reevaluate and come back stronger with better reasoning. I'll uncover our problems we have to deal with as a game developers and how we are taking advantage of this situation to improve.
15.30 - 16.00 - Piotr Miklas, Community Manager at Gamesture
The Making of user personas based on Questland mobile app
Segmentation and profiling of players based on Business Intelligence data, demographics and in-game behaviour. The process and results of persona creation. Presentation based on Questland mobile game (4.7 at Google Play based on 273 000 user reviews).
16.00 - 16.30 - User's feedback and iterations: good and best practices. Discussion and Q&A session.
Julius Vencel, CMO at PowerPlay
Piotr Miklas, Community Manager at Gamesture
Mariusz Gasiewski, CEE Mobile Gaming Lead at Google
Martin Svoboda, Gaming Industry Manager at Google
( Community Manager at Gamesture )
Currently, Community Manager and Support Specialist at Gamesture with an extensive experience in tailored customer service, trade and education.
( CMO at PowerPlay )
Július has been in the gaming industry for the last four years. He is the CMO (Chief Marketing Officer) and board member of PowerPlay Studio, the largest Slovak indie game development studio. He helps formulate the company strategy and is responsible for generating revenue from investments in millions of Euros, primarily from performance marketing on the global market. Thus he is able to combine his two passions – game industry and marketing.
( CEE Mobile Gaming Lead )
Mariusz Gasiewski has been with Google since 2007. He is leading the mobile gaming initiatives at Google for Startups Campus in Warsaw, supporting growth of mobile gaming ecosystem in the CEE region. During most of his career was helping some of Google’s biggest clients in Central and Eastern Europe in preparation and implementation of mobile measurement strategies. He is a frequent speaker at gaming and mobile conferences and a founder of GameCamp (www.gamecamp.io), one of the biggest mobile gaming communities in Europe.
( Gaming Growth Manager )
Martin works at Google with fast growing companies from CEE region (with strongest focus on apps/gaming industry).