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Índice interactivo de la ponencia de Óscar
01:01 Digital transformation. Why? What? How?
01:19 More than 500 People transforming companies around the world
02:13 Libertad y responsabilidad. Organización sin procedimientos
04:18 Hace 15 años…
05:36 Prensa
07:12 Televisión
08:26 Banca
08:42 Grandes superficies
08:58 Telcos
09:21 Datio
11:59 Why and when to transform? Two types of necessity
12:09 Neccesity to survive…..Maybe too late
12:41 Who has used some of this?
13:12 “Add distinction and avoid extinction” Nothing is riskier than not to risk.
13:55 Necessity to continue being a leader is the way to go
15:00 Why? New and changing competition
15:21 The Big digital dragons like Google, amazon, facebook…are challenging all sectors
15:55 Biggest threat
18:02 Fintech aggressiveness
19:44 A digital and global world
19:55 Digital is reinventing human experience how people live, work, play and connect
20:21 We are in the age of customers
20:29 Customers are in control
21:14 Customers are more digital than physical companies…and advance faster
23:46 The dawn of machine age
24:01 We are digitalizing the world
24:21 Satellites
24:59 Sensors, IOT, M2M
25:25 Where some only see noise
25:47 Others gets patterns and value
26:43 Think outside the box
27:21 Not only digitalizing the world, but what is happening at the world at any moment
28:41 Wearables, what we are feeling, where, when, sensing you
29:21 We can transform the feelings of the customers, and sell something appelaling to the way they feel
30:43 Customers’ journey will have infinite touchponits any place will be a touchpoint
30:44 The customer age and the machines age
31:02 The present data intelligence in real time
31:05 The future is artificial intelligence
31:30 Taxi drivers, uber drinvers? Not needed with Selfdriving cars
31:52 Pizza delivery people? Robots delivery
32:12 Truck drivers? Selfdriving trucks
32:39 More than 500 million Jobs will be lost and other 100s of millions will be created
34:27 Technology evolution is exponential technology cost is also decreasing exponentially
36:43 What does mean exponentially?
38:31 The world is changing The world has changed
40:01 From necessity comes the decision of digital transformation and once you have made the decision you will need the will and perseverance to execute in a try and learn approach
40:07 What? What should I become to be a digital company?
40:26 What to become is a logical consequence of the digital and global world. The customer age. The beginning of the machine age
40:40 1st vector for digital transformation: Customer centricity obsession
42:04 Customer centric obsession requires continue customer experience improvement and seamless omnichannel
42:44 Digital leaders deliver 10 times more convenience customer experience
43:35 Nice interfaces don’t deliver 10 times more convenience customer experience
43:53 I have to know my customers better than their families
43:54 2nd vector for the digital transformation: digital channels priorizing mobile
45:52 Customers should be able to buy and manage all products and services in any channel, physical and digital jumping in between seamlessly
45:54 Jump and adapt to the new channels
45:58 In the machine age data is key
46:55 You can not bend a Phisical spoon but you can bend a digital world
46:56 In a digital world the only limits are your imagination
47:39 How? Technology, culture and organization business
48:23 Top down from board and cs to all company. One direction for the whole company total engagement
51:03 Define a digital transformation strategic plan. From as is to to be, define the time period, define the initiatives and budget needed
53:38 Create a digital transformation execution plan define kpis, measure in a try and learn, and try and fail paradigm
54:42 From inside out to outside in
56:54 Increase the value proposition
58:28 Partner with other companies and other sectors
58:52 Build an open ecosystem. Fill the gaps
59:34 Regain the control, open source, engineering teams
01:00:55 Follower or innovator?
01:02:09 How will be the world and our customers in 5 years?
01:02:49 You can not stay looking whtas coming
01:02:59 It is your choice to be disrupted
01:03:05 Or ride this wave and be a disruptor
01:03:11 “They can live in my new world or die in their old one” Daenerys Targaryen, Game of thrones.
01:03:30 FIN