Vídeos de programación

Vídeos sobre programación y desarrollo de software.
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Sobre microservicios podemos encontrar un montón de literatura en la web, sobre todo ligada al mundo Java. En este capítulo hablaremos con Alberto Vara y veremos distintas alternativas en Python para construir microservicios más allá del Spring Cloud de Netflix. Además si quieres aprender a hacer una API lista para producción en 30 minutos usando FastApi con documentación y validación de datos automáticas, alto desempeño y otras ventajas, este es tu Webinar. https://www.youtube.com/watch?v=pmbSKoaxEho&t=1034s ¿Quieres saber más? https://www.paradigmadigital.com/ ¿Quieres saber cuáles son los próximos eventos que organizamos?: https://www.paradigmadigital.com/eventos/ Suscríbete a nuestro canal https://www.youtube.com/user/ParadigmaTe?sub_confirmation=1
La ciberseguridad, ese término que a menudo encontramos en muchas noticias destacadas. Cada día los ataques sufridos por empresas son más habituales y debido a los ciberataques empresas pequeñas y medianas pueden verse incluso destruidas. A lo largo de este meetup se hablará sobre el estado actual de la ciberseguridad, se conversará y debatirá con Álvaro Núñez, Security Researcher at ElevenPaths, Juan Antonio Calles CEO at Zerolynx Group y CSO at Osane Consulting, Carmen Torrano Senior Researcher at Eleven Paths y Carlos Seisdedos, Responsable de Ciberinteligencia en Internet Security Auditors, nos contarán sobre distintas temáticas concretas dentro del mundo ciber. ¿Te apasiona la informática y la ciberseguridad? ¡No puedes perdértelo! ¡Consigue tu plaza para el Bootcamp Online Ciberseguridad al 50% de descuento! 👉 https://bit.ly/2QObkjs Comenta en twitter con el hashtag #MeetupsGeeksHubs. 🎥 Suscríbete: https://www.youtube.com/user/geekshubs 🐦 Twitter GeeksHubs: https://twitter.com/geekshubs 🐦 Twitter GeeksHubs Academy: https://twitter.com/geeks_academy 📸 Instagram: https://instagram.com/geekshubs ℹ️ LinkedIn: https://www.linkedin.com/company/geeks-hubs 🟦 Facebook: https://facebook.com/geekshubs 📕 Plataforma online +30 cursos gratuitos: https://geekshubsacademy.com/
Una de las features más demandas en cualquier IDE de JetBrains (PHPStorm, IntelliJ IDEA, PyCharm, WebStorm…) siempre ha sido el poder hacer pairing en remoto. Y… ¡Hemos conseguido acceso a la beta! ⭐️⭐️⭐️⭐️⭐️ ¡Es un directo así que comenta 😊! {▶️} CodelyTV ├ 🎥 Suscríbete: https://youtube.com/c/CodelyTV?sub_confirmation=1 ├ 🐦 Twitter CodelyTV: https://twitter.com/CodelyTV ├ 💂‍♂️ Twitter Rafa: https://twitter.com/rafaoe ├ 👨 Twitter Javi: https://twitter.com/JavierCane ├ 📸 Instagram: https://instagram.com/CodelyTV ├ ℹ️ LinkedIn: https://linkedin.com/company/codelytv ├ 🟦 Facebook: https://facebook.com/CodelyTV └ 📕 Catálogo cursos: https://bit.ly/cursos-codely
Agilidad en tiempos del coronavirus. Por qué los equipos Ágiles son más "inmunes" al Coronavirus. Keynote online con Vodafone el 16 de julio del 2020 Para más información y estar en contacto, nos vemos en... - Blog: http://www.javiergarzas.com/ - Twitter: https://twitter.com/jgarzas - Instagram: https://www.instagram.com/javiergarzas/ - Linkedin: http://es.linkedin.com/in/jgarzas - Facebook: https://www.facebook.com/javiergarzas...
How to understand LTV of the user in the mobile gaming? How to predict it based on the data and adjust it to different situations (like COVID19), product changes? How to create whole infrastructure, workflow where analytics and marketing teams can work together for common goals. How to connect the LTV knowledge with specific marketing tactics and activities (especially Growth and UA activities)? All presentations are based on examples and case studies. Agenda 15.00 - 15.30 Robert Magyar, Data Science Lead at SuperScale LTV predictions for Growth and UA activities Intermediate and sophisticated approaches towards LTV measurement. Examples of custom and advanced solutions built to understand LTV of the users. What is easy what is more challenging once you work on such solutions. How analytics and Growth teams can work together for final outcome. Presentation based on examples and case studies. 15.30 - 16.00 Ivan Kozyev, Head of Analytics at Crazy Panda Developing an effective LTV model at the soft launch and keeping it valid further beyond. We will follow the whole way of developing and maintaining an LTV model for our game starting from the very rough extrapolation models at the soft launch and step by step will reach accurate user-based Machine Learning models for mature products. Moreover, we will peek into the main obstacles on our way and how to overcome them. 16.00 - 16.30 Understanding, optimising and predicting LTV in mobile gaming. Discussion and Q&A session. Ivan Kozyev, Head of Analytics at Crazy Panda Robert Magyar, Data Science Lead at SuperScale Mariusz Gasiewski, CEE Mobile Gaming Lead at Google Lucas Bertolino, Business Development Manager for Apps at Google Speakers: Ivan Kozyev ( Head of Analytics at Crazy Panda ) Ivan Kozyev has worked at Crazy Panda for more than three years, first as an Analyst and then as Head of Analytics from 2018. His main goals are optimization and automatization regarding any and everything that might require these. Starting from a common problem-monitoring system for World Poker Club, he went on to manage and improve in-house services and solutions for personalized offers. During that period, a lot of his skills were put to test: hypothesis generation, AB-testing, machine learning, and data science. In 2018, one more big challenge emerged as Crazy Panda began the expansion of its User Acquisition activities with the release of two titles: Stellar Age and Pirate Tales. From that point onwards, Ivan has been leveraging his analytical approach in that field, providing efficient support to new products and even breathing new life into user acquisition for older ones. Today, he is in charge of a team of analysts servicing four highly diverse projects from casual poker to a 4X MMO strategy, also overseeing user acquisition activities for Crazy Panda overall. Robert Magyar ( Data Science Lead at SuperScale ) Robert Magyar, Data Science Lead @ SuperScale switched from optimizing trading on foreign exchange to helping SuperScale’s 2 billion+ player portfolio of fast-growing mobile game companies like Fingersoft, Frogmind, Boombit, Traplight improve business performance by applying cutting-edge AI/ML methods. Mariusz Gasiewski ( CEE Mobile Gaming Lead ) Mariusz Gasiewski has been with Google since 2007. He is leading the mobile gaming initiatives at Google for Startups Campus in Warsaw, supporting growth of mobile gaming ecosystem in the CEE region. During most of his career was helping some of Google’s biggest clients in Central and Eastern Europe in preparation and implementation of mobile measurement strategies. He is a frequent speaker at gaming and mobile conferences and a founder of GameCamp (www.gamecamp.io), one of the biggest mobile gaming communities in Europe. Lucas Bertolino ( Business Development Manager for Apps at Google ) Lucas is currently working at Google Brazil as Business Development Manager for Apps (gaming & non-gaming). Specialised in Analytics by University of Carlifornia Berkley and Boston University, he has been working for the last 3.5 years supporting publishers & game studio leaderships in LATAM with strategies for monetisation, retention and engagement
En este tutorial vemos como personalizar el pixel de seguimiento del segundo buscador más importante, Bing. Aunque no sea muy extendido su uso, Bing Ads cada vez más está ganando posiciones de mercado, como en muchos paises europeos es tan importante más que Google (por la cuestión privacidad), siendo el canal habitual en Francia, Alemania y UK. Gracias al gesto de etiquetas Google Tag Manager, podemos sin intervención de un desarrollador implementar el pixel o los diferentes de eventos, donde necesitamos recoger las interacciones de los usuarios, eventos de usabilidad y todas aquellos relacionados con el comercio electrónico. Gracias a la etiqueta nativa presente en Google Tag Manager, podemos en pocos clics crear diferentes pixel, el principal como base, y el resto para las interacciones. Es importante contar también con el dataLayer de comercio electrónico (clásico o mejorado), para recolectar el resto de eventos específicos delos pasos del funnel, al igual que hacemos con Google Ads y Google Analytics. ¿Quieres saber más? https://www.paradigmadigital.com/ ¿Quieres saber cuáles son los próximos eventos que organizamos?: https://www.paradigmadigital.com/eventos/ Suscríbete a nuestro canal https://www.youtube.com/user/ParadigmaTe?sub_confirmation=1
Game, app optimisation is a long journey. It includes looking at quantitative (gaming analytics) and qualitative data (understanding the player, interviews). In this webinar we will look at different approaches to that challenge. Especially topic of building a persona, iteration of design and ideas. All presentations are based on examples and case studies. Agenda: 15.00 - 15.30 - Julius Vencel, CMO at PowerPlay How to learn from mistakes, test and prototype new ideas. How have we changed internal processes to overcome problems? We failed multiple times and that is great. Sometimes things don’t go as planned and that is perfectly fine. Failure simply means there is something to be learned or another direction to be taken. It's is an opportunity and a chance to reevaluate and come back stronger with better reasoning. I'll uncover our problems we have to deal with as a game developers and how we are taking advantage of this situation to improve. 15.30 - 16.00 - Piotr Miklas, Community Manager at Gamesture The Making of user personas based on Questland mobile app Segmentation and profiling of players based on Business Intelligence data, demographics and in-game behaviour. The process and results of persona creation. Presentation based on Questland mobile game (4.7 at Google Play based on 273 000 user reviews). 16.00 - 16.30 - User's feedback and iterations: good and best practices. Discussion and Q&A session. Julius Vencel, CMO at PowerPlay Piotr Miklas, Community Manager at Gamesture Mariusz Gasiewski, CEE Mobile Gaming Lead at Google Martin Svoboda, Gaming Industry Manager at Google Speakers: Piotr Miklas ( Community Manager at Gamesture ) Currently, Community Manager and Support Specialist at Gamesture with an extensive experience in tailored customer service, trade and education. Julius Vencel ( CMO at PowerPlay ) Július has been in the gaming industry for the last four years. He is the CMO (Chief Marketing Officer) and board member of PowerPlay Studio, the largest Slovak indie game development studio. He helps formulate the company strategy and is responsible for generating revenue from investments in millions of Euros, primarily from performance marketing on the global market. Thus he is able to combine his two passions – game industry and marketing. Mariusz Gasiewski ( CEE Mobile Gaming Lead ) Mariusz Gasiewski has been with Google since 2007. He is leading the mobile gaming initiatives at Google for Startups Campus in Warsaw, supporting growth of mobile gaming ecosystem in the CEE region. During most of his career was helping some of Google’s biggest clients in Central and Eastern Europe in preparation and implementation of mobile measurement strategies. He is a frequent speaker at gaming and mobile conferences and a founder of GameCamp (www.gamecamp.io), one of the biggest mobile gaming communities in Europe. Martin Svoboda ( Gaming Growth Manager ) Martin works at Google with fast growing companies from CEE region (with strongest focus on apps/gaming industry).
Hybrid games become more and more important segment in mobile gaming/apps. More and more games are not just earning money only via IAPs or ads but rather are optimised towards both monetisation types. How to create, optimise and grow such games? That is the topic of our webinar. All presentations are based on examples and case studies. Agenda 15.00 - 15.30 Georg Baumgarte, Product Lead at Wooga Creating games for hybrid monetisation. How June's Journey added incremental revenue from Rewarded Video Ads (RVA) and found the sweet spot between IAP and Ads to enhance the player experience. We look at target KPIs, game economy and session design in early phases of the development cycle. 15.30 - 16.00 Tomer Weisman, App Growth Marketing Manager at Huuuge Games Hybrid Growth Strategy How we build a marketing plan at Huuuge Games for our hybrid games. Presentation will be based on 2 examples: a game with more IAP and some ads and a game with ads and some IAP revenue. 16.00 - 16.30 UA: good and best practices. Discussion and Q&A session. Georg Baumgarte, Product Lead at Wooga Tomer Weisman, App Growth Marketing Manager at Huuuge Games Mariusz Gasiewski, CEE Mobile Gaming Lead at Google Mateusz Bochenczak, Gaming Growth Manager at Google Speakers Georg Baumgarte ( Product Lead at Wooga ) Georg grew up with games and moved to Berlin to join the casual games industry over 10 years ago. Today he leads a team of product managers, designers, artists and engineers that builds a new, undisclosed title. He created June’s Journey, Wooga’s latest Hidden Object hit game which has been released in 2017. Before joining Wooga in 2012 Georg worked at GameDuell, another games studio in Berlin. He loves games at day and rock music at night. Tomer Weisman ( App Growth Marketing Manager at Huuuge Games ) Tomer has been doing performance marketing since 2015, starting his way inDMG, an ad-network agency in Israel, moving on to Appnext as a senior acquisition manager & fraud specialist. Since 2018, Tomer has been working at Huuuge Games as a user acquisition manager, responsible for managing Huuuge Games’ flagship casino apps across the various media channels. Starting this year, Tomer is a part of the Huuuge growth team which supports the company’s marketing efforts on expanding its portfolio and releasing new hits to the market, managing the user acquisition and ad monetisation activity of various exciting new titles. Mariusz Gasiewski ( CEE Mobile Gaming Lead ) Mariusz Gasiewski has been with Google since 2007. He is leading the mobile gaming initiatives at Google for Startups Campus in Warsaw, supporting growth of mobile gaming ecosystem in the CEE region. During most of his career was helping some of Google’s biggest clients in Central and Eastern Europe in preparation and implementation of mobile measurement strategies. He is a frequent speaker at gaming and mobile conferences and a founder of GameCamp (www.gamecamp.io), one of the biggest mobile gaming communities in Europe. Mateusz Bochenczak ( Gaming Growth Manager ) Mateusz Bochenczak is a Gaming Growth Manager helping EMEA-based mobile gaming studios to scale and develop their games through user acquisition. His expertise lies in three main areas: export, events and monetisation strategies. He is always keen to discuss the current trends in gaming and strongly believes that sharing culture in the community is fuelling the growth of the gaming ecosystem. Game on!
Strong Growth/UA strategy became „a must” in the competitive gaming and apps market. How to do it right? During the webinar we will present: a few approaches to building/developing strategy (depending on the business model of a company) how COVID-19 influenced the Growth and UA strategies of companies? strategic and operational approach to growing UA in the company All presentations are based on examples and case studies. Agenda 15.00 - 15.30 - Andrej Kugonič, User Acquisition Lead at Nordeus Post COVID-19 UA strategy for IAP-driven business 15.30 - 16.00 - Luka Rade, User Acquisition Lead at Outfit7 UA in ads-driven gaming business 16.00 - 16.30 UA: good and best practices. Discussion and Q&A session. Speakers: Andrej Kugonič User Acquisition Lead at Nordeus Experienced Marketing professional with a demonstrated history of working in the mobile games industry and media buying/planning agency leading performance marketing teams. Worked on digital performance marketing campaigns & strategies since very beginnings in Serbia on many global brands. Currently responsible for leading the User Acquisition team for all Nordeus games with a big focus on flagship game Top Eleven together with new, live game Heroic. Big passion is working on strategies for launching new games on the market together with Product teams and data. Luka Rade User Acquisition Lead at Outfit7 Luka has started on the supply side of performance marketing in 2015 as a member of Bee7, Outfit7’s internal ad network. As of 2017, he has been a part of Outfit7’s paid user acquisition efforts and has been leading the team since end of 2018, responsible for managing a team of paid user acquisition and as of 2020 also cross-promotion, two branches most focused on performance at the end of the advertisement funnel. Mariusz Gąsiewski CEE Mobile Gaming Lead at Google Mariusz Gasiewski has been with Google since 2007. He is leading mobile gaming initiatives at Google for Startups Campus in Warsaw, supporting growth of the mobile gaming ecosystem in the CEE region. During most of his career he was helping some of Google’s biggest clients in Central and Eastern Europe in preparation and implementation of mobile measurement strategies. He is a frequent speaker at gaming and mobile conferences and a founder of GameCamp (www.gamecamp.io), one of the biggest mobile gaming communities in Europe. Mladen Vlašić Gaming Industry Manager at Google Mladen Vlasic focuses on helping the Adriatics region (Croatia, Serbia, Slovenia) gaming companies and startups to grow their business and become globally successful. He has been in Google for 6 years now and had the opportunity to work with more than 20 biggest gaming companies across CEE.